Prime Fifty

Prime Fifty has a new dedicated home

Prime Fifty is now available on its own dedicated website — created specifically for the over-50s who want targeted support, simplified choices and better value.

While you can still browse the range here for a limited time, we’re gradually moving Prime Fifty products to their new home at primefifty.com.

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17 products

FightingFatigue-pack;FightingFatigue-bottle;Fighting-Fatigue-annotated-tabletFightingFatigue-pack;FightingFatigue-bottle;Fighting-Fatigue-annotated-tablet
Fighting Fatigue (120 tablets) Sale price£32.00
  •  Keeps you energised
  •  Eight B vitamins + CoQ10 boost
  •  Formulated for ages 50+
5 out of 5 star rating on Trustpilot
Fighting-Fatigue-supplement-angle;Fighting-Fatigue-supplement-front;Fighting-Fatigue-annotated-tabletFighting-Fatigue-supplement-angle;Fighting-Fatigue-supplement-front;Fighting-Fatigue-annotated-tablet
Fighting Fatigue Sale price£12.50
  •  Keeps you energised
  •  Eight B vitamins + CoQ10 boost
  •  Formulated for ages 50+
5 out of 5 star rating on Trustpilot
Vitamin D supplement package on a wooden table with tea, oranges, and a candle.

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Super GreensSupergreens-28-angle;Supergreens-28-front;SuperGreens-tube;Super-greens-annotated-tablet
Super Greens Sale price£25.00
  •  Total body health support
  •  Delicious melon-citrus drink
  •  21 vitamins and minerals
4 out of 5 star rating on Trustpilot
Brain-cognition-supplement-angle;Brain-cognition-supplement-front;Brain-Cognition-supplement;Brain-cognition-annotated-capsuleBrain-cognition-supplement-angle;Brain-cognition-supplement-front;Brain-Cognition-supplement;Brain-cognition-annotated-capsule
Brain & Cognition Sale price£20.00
  •  Supports mental performance
  •  Optimises brain health
  •  Contains omega 3 fatty acids
5 out of 5 star rating on Trustpilot
MaintainingMuscle;MaintainingMuscle;MaintainingMuscle-supplement;Maintaining-Muscle-annotated-powderMaintainingMuscle;MaintainingMuscle;MaintainingMuscle-supplement;Maintaining-Muscle-annotated-powder
Maintaining Muscle Sale price£50.00
  •  Muscle support for ages 50+
  •  Whey protein & key nutrients
  •  Delicious strawberry flavour
5 out of 5 star rating on Trustpilot
Skin, Hair and NailsSkin, Hair and Nails
Skin, Hair and Nails Sale price£25.00
  •  Radiant skin, hair and nails
  •  With hydrolysed marine collagen
  •  Biotin, zinc and selenium
5 out of 5 star rating on Trustpilot
Gut-Immunty-supplement-angle;TotalWellbeingBundle-trio;TotalWellbeingBundle-tabletsGut-Immunty-supplement-angle;TotalWellbeingBundle-trio;TotalWellbeingBundle-tablets
Total Wellbeing Bundle 28 Day Sale price£24.99
  •  Comprehensive health support
  •  Supports gut and immunity
  •  Omega 3 fatty acids
4 out of 5 star rating on Trustpilot
Vision-Support-supplement-angle;Vision-Support-supplement-front;Vision-Support-supplement-back;PF11-28-VisionSupport-annotatedVision-Support-supplement-angle;Vision-Support-supplement-front;Vision-Support-supplement-back;PF11-28-VisionSupport-annotated
Vision Support Sale price£20.00
  •  Omega 3 fatty acids
  •  With lutein and zeaxanthin
  •  Formulated for ages 50+
5 out of 5 star rating on Trustpilot
Menopause SupportMenopause-Support-supplement-front;Menopause-support-group;Menopause Support-annotated-pill
Menopause Support Sale price£20.00
  •  Complete menopause support
  •  Supports bone health
  •  Nourishes skin, hair, nails
4 out of 5 star rating on Trustpilot
Gut Immunty supplement frontGut Immunty supplement front
Gut & Immunity Sale price£20.00
  •  14 friendly bacteria strains
  •  Vitamin C, selenium and iron
  •  Formulated for ages 50+
4 out of 5 star rating on Trustpilot
Liver Support-supplement-angle;Liver Support-supplement-front;Liver Support-supplement-capsuleLiver Support
Liver Support Sale price£20.00
  •  For healthy liver function
  •  Choline and milk thistle
  •  Maintains fat metabolism
5 out of 5 star rating on Trustpilot

CollagenCollagen-supplement-angle;Collagen-supplement-front;Collagen-supplement-sachet;Collagen-annotated-gel
Collagen Sale price£50.00
  •  Bioavailable marine collagen
  •  Supports and nourishes skin
  •  Passionfruit flavour
5 out of 5 star rating on Trustpilot
Prime Fifty Omega SupplementPF Omega supplement front
Omega 3 Sale price£12.50
  •  Supports heart, brain, eyes
  •  Rich in DHA & EPA fatty acids
  •  Easy-to-swallow softgels
5 out of 5 star rating on Trustpilot

Multi-Nutrient-angle;Multi-Nutrient-front;Multi-Nutrient-annotated-capsuleMulti-Nutrient-angle;Multi-Nutrient-front;Multi-Nutrient-annotated-capsule
Multi-Nutrient Sale price£12.50
  •  Comprehensive health support
  •  30 daily essential nutrients
  •  Formulated for ages 50+
5 out of 5 star rating on Trustpilot
Beauty Glow GummiesBeauty Glow Gummies
New
Beauty Glow Gummies Sale price£20.00
4 out of 5 star rating on Trustpilot
Healthy Joints & Bones (120 tablets)Healthy Joints & Bones (120 tablets)
New Formulation
Healthy Joints & Bones (120 tablets) Sale price£36.00
  •  Joint support for ages 50+
  •  Contains glucosamine and chondroitin
  •  Unique mineral complex
4 out of 5 star rating on Trustpilot
Healthy Joints & BonesHealthy Joints & Bones
New Formulation
Healthy Joints & Bones Sale price£20.00
  •  Joint support for ages 50+
  •  Contains glucosamine and chondroitin
  •  Unique mineral complex
5 out of 5 star rating on Trustpilot

Our Prime Fifty science-backed range is dedicated to the nutritional and wellbeing needs of the over 50s. Ageing brings new and different nutritional challenges, so these products have been specifically designed to meet these unique needs, to help keep you active and feeling younger for longer.